We have been very pleased to support Austroads over the past year in the development of a groundbreaking piece of new work focused on developing guidelines for best practice strategies and supporting materials for state / territory and local government road managers to communicate the importance of road freight. This project was undertaken within the concept of a ‘social licence to operate’ which refers to the fostering and maintenance of community and stakeholder support for projects and operations. A communications strategy encompassing three levels of campaigns was developed. The campaign “toolkits” are the guidance on the necessary steps to develop a campaign and communication tools to inform and engage the community on the importance of freight.
More information on the project including a free to download copy of the report be found here.
Peter Damen is the Principal and Chief Executive Officer of Level 5 Design, a specialist advisory and design consultancy dedicated to achieving valuable innovative outcomes for its customers in the rapidly evolving transport technology and infrastructure planning and design spaces.